Changing your process to meet the new requirements of a product or service in response to market change is a relentless march forward.
Some organisations hold on to a way they do things despite the issues and inefficiencies in them. These might be because of a number of reasons including working around deficiencies in older technologies, individuals or business structures.
Technology and Service organisations spend millions, sometimes hundreds of millions, looking to find the best way to streamline a process and build that into their application(s), why then do smaller organisations feel the need to customise these applications to meet their, potentially, less efficient processes?
Wanting to become more mature in what you do requires change, so why do companies always fight technological change?