The short of it is:
- Ideas need time to incubate
- The best ideas and breakthroughs come from a collision of multiple ideas or hunches
- You need to provide a way to allow contemplative thinking and mingling of people to allow the discussion to happen.
Every day customers, managers, investors are telling us to innovate more. The biggest issues I see is that in the corporate world we don’t make time to think about things. If we do it is generally in some form of work-shop environment where no one has had 5 minutes to spare before getting there to think about it.
Whilst the internet has made it a lot easier to collaborate, borrow, use or bounce-off other’s ideas, having time to get out there and participate in discussions as well as making time to reflect and absorb is becoming increasingly harder.